![]() ![]() I like to think of the blue-collar crowd as men and women of principle, good to their word. They are less likely to have bachelor’s degrees and are known for touting values that champion dependability and hard work. Generally, blue-collar workers are defined as those in the working class who work physically demanding jobs, or those that require work clothes or protective clothing. Early on, I learned we are blue-collar folks.įor our family, that meant pride in rough hands and strong family values. My grandmother was, at one point, a woodworker. My father is an ironworker, as well as his brother, and their father, my grandfather. Now, before we dig into the goods - how to find blue-collar influencers on Instagram - I’d like to take a moment to discuss why this topic resonates with me. Salt of the Earth Types… Hometown Heroes, These Guys Which is pretty much why we’re doing this series of posts on verticals that are hard to target, like hunting and the blue collar space. knowing that the kinds of posts that work in the lifestyle space aren’t going to work with these guys.being patient and having a plan B for when your emails go unanswered, and.understanding the nuances of audience segmenting – what you say to welders is different from what you’ll say to painters.building a strategy that incorporates creative recruiting for influencer partners.Running influencer campaigns that target buyers who are (or have relatives who are) skilled tradespeople means: That means for brands that cater specifically to the blue collar crowd, being able to craft a campaign that resonates with your target buyers is that much more important. ![]()
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